AWS MEDIA KIT
We're Not Just a Media Partner. We're a Bridge to the Industry
Reach Welding and Metalworking Professionals with AWS
Reach Welding and Metalworking Professionals with AWS
Showcase your brand, products, and expertise to a targeted, engaged audience across FABTECH, AWS publications, and social channels
AWS offers a comprehensive suite of advertising opportunities designed to connect you with professionals in the welding and metalworking industries. Through our publications, digital platforms, and live event coverage, we provide authentic engagement that delivers measurable results. Whether you're aiming to reach engineers, inspectors, or shop floor professionals, AWS's diverse media channels ensure your message reaches the right audience. Our team supports you every step of the way, from content creation to performance tracking, ensuring your campaign aligns with your marketing objectives.
For more than 100 years, the American Welding Society has been the go-to source for welding research, technology, and practical applications across related processes. From trusted print to targeted digital placements, AWS Media connects your message with the people who matter most.
Welding Journal, Inspection Trends, and Welding Marketplace remain trusted voices for industry professionals.
SprayTime and the RWMA Membership Directory are offered through our partnerships with the International Thermal Spray Association (ITSA) and the Resistance Welding Manufacturing Alliance (RWMA).
FABTECH brings industry leaders together across the US, Canada, and Mexico—and offers exclusive opportunities to exhibit and advertise at these premier events.
PRINT SOLUTIONS
Welding journal Audience Profile
What Our Readers Want to Know
Who Are Our Readers?
Our Readers Are Buyers.
How Do We Know?
Print and Digital Solutions
Welding Journal
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Overview
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Features and Research Articles
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Calendar and Deadline
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Ad Specs
Overview
research, and updates that keep the welding industry connected and informed.
Today, our combined print and digital editions reach 64,000 professionals every month—including hands-on end-users and key decision-makers.
From feature stories and Q&As to in-depth technical papers and research, Welding Journal covers the people, processes, equipment, and innovations shaping the world of welding. We also spotlight Society, District, and Section activities to keep the community connected.
Features and Research Articles
- Industry News
- Point of View | Op-Ed
- Q&As for Aluminum, Stainless Steel, RWMA, and more
- Product Spotlight
- Seminar and Exam Schedule
- AWS and Industry Conferences, Educational Seminars and Events
- Society News
- Tech Topics
- Welding Workbook
- Section News
- Personnel Announcements
- Classified Ads
inspection trends
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Overview
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Features and Research Articles
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Calendar and Deadline
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Rates
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Ad Specs
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In Every Issue
- Feature Articles
- Product Showcase
- Q&A
- News Bulletin
- Certification Seminar and Exam Schedule
- AWS and Industry Conferences, Educational
- Seminars and Events
Welding Marketplace
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Overview
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Calendar and Deadline
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Rates
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Ad Specs
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Each issue reaches nearly 57,000 professionals — AWS members and non-members — via print and digital formats.
Spraytime
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Overview
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Features and Research Articles
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Calendar and Deadline
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Rates
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Ad Specs
Overview
Produced by the International Thermal Spray Association (ITSA), SPRAYTIME® features industry news, member updates, event coverage, and highlights from the latest research and technology.
Distributed quarterly to more than 4,000 targeted readers in print and digital formats, SPRAYTIME® invites contributions from across the thermal spray community.
Features and Research Articles
- Industry News
- Point of View | Op-Ed
- Q&As for Aluminum, Stainless Steel, RWMA, and more
- Product Spotlight
- Seminar and Exam Schedule
- AWS and Industry Conferences, Educational Seminars and Events
- Society News
- Tech Topics
- Welding Workbook
- Section News
- Personnel Announcements
- Classified Ads
RWMA Membership directory
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Overview
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Overview
The RWMA Membership Directory lists key supply chain purchasers and users of resistance welding equipment — manufacturers, distributors, and marketers of machinery, electrodes, and components.
With both print and digital reach, the RWMA Membership Directory puts your brand in front of the companies driving the resistance welding industry.
DIGITAL SOLUTIONS
When You Need to Reach Welding Professionals, Start Here
AWS is the trusted media platform for advertisers who want to reach engaged, knowledgeable
professionals in the welding industry. Our strong search visibility helps ensure your message
reaches the right audience at the right time.
Digital editions that reach professionals wherever they read
Robust social media presence to expand your reach and spark conversations
Industry events and sponsorships offering direct face time with decision-makers
Engaging newsletters delivering timely content straight to inboxes
Dynamic online channels with multimedia options to amplify your message
Custom content opportunities tailored to fit your brand and goals
PLATFORM REACH
WHY IT WORKS
TRUSTED ENVIRONMENT
Our content keeps readers engaged and your message credible.
HIGH VISIBILITY
With a domain authority of 79, AWS gives your content a competitive edge in search.
FOCUSED AUDIENCE
We reach professionals who specify, purchase, and influence across the welding supply chain.
FLEXIBLE FORMATS
From banners to video, sponsored content to email — we’ve got you covered.
Display ad campaigns
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AWS.org
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Welding Buyer's Guide
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Offsite Audience Retargeting
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With AWS display campaigns, you’re not just getting impressions — you’re staying visible throughout the buying cycle. Reach welding professionals while they browse AWS.org, search suppliers, or explore technical content — and keep connecting with them even after they leave our site.t
AWS.org Run of Site
Our flagship site is the daily destination for welding professionals — featuring technical content, certification info, industry news, and more.
120K+ monthly visitor
850k+ monthly pageviews
E-news solutions
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Overview
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This Week in Welding
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Dedicated Sponsored Email
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E-News
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Want to reach the people who make critical welding decisions — right in their inbox? AWS email sponsorships offer direct access to an audience that reads, clicks, and trusts our content. Promote your brand, share new products, or spotlight your latest content through targeted campaigns designed to meet your marketing goals.
Each week, subscribers receive This Week in Welding — a trusted source for timely news, how-to content, and updates from across the welding and fabrication world.
85k+ subscribers
20% average open rate
native solutions advertising
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Sponsored Content
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Native ads integrate seamlessly with AWS content, making them feel less like interruptions and more like part of the conversation.
They’re designed to inform, entertain, and engage — giving your message context, relevance, and the power to connect with readers naturally.
Native Advertising Solutions
Native Content Amplification
Have a message worth sharing? Put it in front of the AWS audience — without sounding like an ad. Our native placements mirror editorial tone while promoting your story, solution, or service with purpose.
Facebook Sponsored Content
Your content. Our community. Reach AWS’s Facebook audience with sponsored posts that show up naturally in the feed — right wherenprofessionals are talking shop.
LinkedIn Sponsored Content
Put your message in the AWS LinkedIn feed of the welders, inspectors, engineers, and key decision makers you want to reach. You pick the audience; we handle the targeting, posting, and reporting. It’s direct, measurable, and built for professionals who value clear, effective communication.
Instagram Sponsored Content
Showcase your message through AWS’s active Instagram community — connecting with welders and metalworking pros who seek inspiration and industry news. We help align your sponsored posts with AWS’s style to maximize exposure and engagement.
INTRO
Package of 3
STANDARD
Package of 5
ADVANCED
Package of 6
PRO
Package of 8
FABTECH
FABTECH
Extend Your Reach Beyond the Show Floor
Expand your audience. Keep the buzz going. And make sure your booth gets seen—even by those who aren’t there in person.
FABTECH Live Streaming Package - $5,800
We take care of filming and promotion, so you connect authentically with thousands of professionals watching on Facebook, YouTube,
and LinkedIn.
Package Includes:
- 5–10 minute life stream hosted by AWS
- Instagram story and post highlights
- Post-show video reshared across AWS channels
150k - Guaranteed Impressions
50k - Guaranteed Video Views
FABTECH Social Media Spotlight - $1,800
Package Includes:
- One 60-second video filmed and edited by AWS
- Reel shared across AWS social media (Instagram, TikTok, YouTube Shorts)
25k - Guaranteed Impressions
AWS STAFF CONTACTS
We’re not just a media partner.
we’re a Bridge to the Industry
Get Started with AWS
Submit your information to receive our detailed media kit. Our sales team will reach out to discuss which opportunities best fit your marketing objectives.