ESAB Unveils Its Massive Denton Facility Renovation

May 2024

Denton, TX – ESAB today held a ribbon cutting ceremony to celebrate its newly renovated facility in Denton, Texas. The facility was built in 1965 by Victor, an ESAB brand, and has served continuously as a core manufacturing location, North American distribution center and research and development facility. The renovation features a new Customer Experience Center for visitors to see ESAB’s latest innovations and state-of-the-art operations. The facility also boasts a world-class training facility with a new demonstration and application development area where customers can see, test and try-out new equipment and consumables. And, as part of ESAB’s 120th Anniversary sustainability goal this year, the facility is powered by 100% renewable energy sources.

This Denton team and this location play a key role in our mission to be the best-in-class supplier to our customers” says Eleanor Lukens, ESAB President of the Americas. “We know that our customers and partners look to us to drive the latest innovations for the welding and cutting industry to help them address core business issues such as productivity, quality and training. Being able to bring customers here to showcase our latest products and provide access to our technology-leading experts will help customers achieve their goals.”

As part of the inaugural week celebrations and to demonstrate its commitment to the welding and cutting industry, ESAB opened the doors to its Denton plant to distributors and partners from the United States, Canada and Mexico. In addition, ESAB’s North American leadership team spent time with ESAB Distributor Advisory Council (EDAC) to discuss business strategies and opportunities. 

“The Denton facility personifies all of what ESAB has to offer, especially the equipment and robotics side of our business,” says Ashish Jani, Vice President of Sales, ESAB North America. “Our global product managers and R&D teams have done a tremendous job revamping and modernizing our portfolio offering. Denton is now our premier manufacturing, training and engineering facility in North America.”  

During the open house, the Demonstration Showroom of the new Denton facility featured ESAB’s light industrial products such as the Rebel compact multi-process welder series and the Rogue Stick, TIG product lines, filler metals, and heavy manufacturing equipment like ESAB’s new Cobot paired with Aristo Edge and Warrior Edge power sources and RobustFeed wire feed systems. The Applications Lab provided live demonstrations of the new Renegade VOLT battery-powered welder and new Swift-Cut automated cutting system for smaller fabricators (which complement ESAB’s larger, more complex automated cutting systems). Visitors also received a merchandising overview and a preview of new marketing materials, as well as a chance to meet and develop a rapport with ESAB’s Customer Care employees.

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