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Welding automation advancements happen so fast that it’s hard to know which automated welding solutions or advanced welding techniques will work in your shop, the best welding optimization practices to implement, and the welding intelligence influencers to follow.

The Welding Automation Exposition & Conference (WAEC), being held from June 3-5, 2025, at the Milwaukee Area Technical College, Milwaukee, WI, is your chance to explore solutions to your automated welding challenges.

Be one of the first to know that registration for the Welding Automation Industry’s premier event has opened.

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Location

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Location

Milwaukee Area Technical College, Milwaukee, WI

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The conference is taking place at the Milwaukee Area Technical College, Downtown Milwaukee Campus at 700 West State Street, Milwaukee, WI 53233. A number of hotels are located within walking distance of the MATC, and some a short Uber ride away, including:

  • Hyatt Place
  • Kasa Westown
  • Brewhouse Inn & Suites
  • DoubleTree
  • Hilton City Center
  • Hyatt Regency
  • Springhill Suites
  • Fairfield Inn
  • Hampton Inn
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What You'll Learn

What You'll Learn

This 2.5-day event will immerse you in presentations that show how to use robots or cobots in your operation. Experience live demonstrations in the exhibit hall of automated welding products and processes, and get an up-close look at advanced welding techniques. What’s more, you will get to interact with the Who’s Who of the Welding Automation industry during session breaks, on the exhibit hall floor, and at exclusive networking events.

Keynote

Robert W. Roth, Interim Executive Director of AWS

Keynote

Robert W. Roth

Robert W. Roth, Interim Executive Director of AWS

Robert W. Roth is Interim Executive Director of the American Welding Society (AWS) and served as AWS President from 2020 - 2021. He’s an AWS Lifetime Member, and has served on WEMCO, RWMA, and the Finance Committee.

A Kettering University graduate with a BS in Industrial Administration, Robert worked with the General Motors Hydra-matic Division from 1980 to 1987. He received the Kettering University Engineering Achievement Award in 2012. He currently serves as the Executive Chairman of RoMan Manufacturing, Inc., his family's business, where he previously held the roles of President and CEO.

Robert has served on several executive boards, including Corewell Health, Grand Rapids Area Chamber of Commerce, Grand Rapids Community Foundation and as Grand Rapids Township trustee, along with Grand Rapids Label Inc., and United Bank of Michigan.

He and his wife, Marcy, have two children, Mike and Kayla.

Robert W. Roth, Interim Executive Director of AWS

Chairs

Jeff Noruk

Jeff Noruk, Servo-Robot Corp.

Jeff Noruk’s career began as a welding engineer for P&H (Komatsu) and since has worked for 45 years in all facets of welding automation. Presently, Jeff is President of Servo Robot Corp., a leading supplier of laser vision camera systems for robot guidance and weld inspection. He has a Bachelor of Science degree in Welding Engineering from The Ohio State University and is an active member of AWS D16 (Robotic and Welding standards committee) and D8 (Automotive Welding standards committee) as well as a CWI and PE.

Doug Rhoda

Doug Rhoda, Vectis Automation

Doug Rhoda is Chairman, Principal and Founder of Vectis Automation a Collaborative Robot, or Cobot, Welding and Cutting System manufacturer and provider. Doug has over 37 years of robotic and automated welding and cutting experience in technical service, application engineering, management, and ownership roles. He has a Bachelor of Science degree in Welding Engineering from The Ohio State University and a Master’s of Business Administration degree from the University of Denver.

Exhibit and Sponsor Opportunities

Exhibit and Sponsor Opportunities

Exhibit and sponsorship options will be available for this one-of-a-kind industry event. This is a prime opportunity to showcase your company to industry professionals. Choose from our 8’x10’ exhibit booths or elevate your presence with our Platinum, Gold, or Silver sponsorship packages, each offering unique benefits like preferred exhibit locations and additional advertising opportunities.

Stay tuned–detailed information will be provided shortly!

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